A Trusted Name, Refreshed: RTC Products

A Trusted Name, Refreshed: RTC Products

With over a century of combined industry experience and 14 years of continued growth, we’ve built a reputation as a trusted partner in the tile and stone industry under the name Russo Trading Company. The trust and partnership remain unchanged now under our new name, RTC Products. We’ve introduced exciting updates to our brand that better reflect who we are today: innovative, quality-driven, and focused on distributors and installers.

The RTC SHIELD OF APPROVAL

The shield has long been an iconic symbol of Russo Trading Company. Now, as RTC Products, this legacy mark takes on a greater purpose as a true stamp of approval on our products. When you see the RTC Shield of Approval, you can trust the product has been rigorously field-tested by professional installers and meets our highest quality standards.

NEW TAGLINE: INNOVATION NOW

Along with our refreshed logo, we’ve added two words that drives everything we do: INNOVATION NOW. They represent our mission to deliver high-quality original products that solve real challenges for installers and push the industry forward. With INNOVATION NOW, we’re setting the industry standard. 

While INNOVATION NOW is the simplified version of our tagline, you’ll also see it paired with RELATIONSHIP GUARANTEED because our products are only part of our story. At RTC Products, you’re also gaining a team of tile and stone experts dedicated to your success. From in-person, one-on-one support to a direct line for fast answers when you need support at the counter, we make sure you have what you need without hassle.

Our brand refresh strengthens our promise to deliver innovation that makes the installer’s work easier and your business stronger.

INNOVATION NOW. RELATIONSHIP GUARANTEED.

 

Download the PDF here.


 

Back to blog