Distributor Highlight: Detriot Diamond Tools
ABOUT
Detroit Diamond Tools is a distributor serving tile installers, fabricators, and contractors. Founded by an industry veteran with more than 20 years of experience, the company is known for delivering the latest tools that empower professionals.
MOST POPULAR PRODUCTS: WrinGo Automatic Sponge Machine & Sigma Series 4 NEX
"RTC Products takes really good care of my customers and me. All the people on the RTC team are very helpful, so we do a lot of business with them."
- Amir Bannoura, Founder & Owner
CHALLENGES
Evolving Product Specialty
Amir Bannoura, Founder & Owner of Detroit Diamond Tools, started the company in 2019. When he opened his brick-and-mortar store, he began with a basic product lineup to establish a market presence. Looking to expand the store’s specialty and provide customers with cutting-edge tools that redefine industry standards, Detroit Diamond Tools knew it needed to find a wholesale partner in the tile and stone industry.
Inventory Limitations
Carrying large, high-cost, or slow-moving specialty equipment carries risks, as it requires investment and occupies valuable showroom space. Customers still expect access to these specialized tools, creating a need to balance product availability and operational efficiency.
Customer Service Expectations
As a distributor, Detroit Diamond Tools works directly with end users, so they’re often under pressure to resolve product issues quickly and accurately to protect customer relationships and maintain their reputation.
SOLUTIONS
Access to Innovative, Specialty Products
RTC Products gives distributors like Detroit Diamond Tools a competitive edge by offering a catalog of over 1,400 specialty products and accessories that customers can’t find at traditional big-box retailers.
"No one has what we have. We are always looking for the newest products, and RTC delivers. These products aren’t something you can go across the street to a chain store and buy. We have specialty products that even experienced industry professionals haven't seen before and are impressed"
- Amir Bannoura, Founder & Owner
Responsive, Relationship Driven Service
As an extension of Detroit Diamond Tools customer service team and partner, RTC provides fast, knowledgeable responses and actively helps source new products when needs arise. This direct access enables Detroit Diamond Tools to move quickly when opportunities appear or when a rare challenge needs to be solved, resulting in greater customer trust.
“I had a customer order 180 sponges, but they arrived deformed because, you know, they sit in the box so long. The customer wasn’t happy about that, and it didn’t suit what he needed them for. So, I called RTC Products, and their team was able to repackage and ship the sponges for me, so they arrived as intended. It’s great service to support my store.”
- Amir Bannoura, Founder & Owner
Inventory & Shipping Support
For large or specialized items, RTC maintains inventory and offers direct shipping support to distributors. This reduces inventory risk while ensuring industry professionals get what they need without delays. RTC meets distributors where they are, providing the stock and support they need to be successful.
“If I had to describe RTC Products in a few words, I would say: very helpful, always stocked, and willing to meet you where you’re at.”
- Amir Bannoura, Founder & Owner